{"id":20808,"date":"2026-04-12T08:28:50","date_gmt":"2026-04-12T05:28:50","guid":{"rendered":"https:\/\/kfc.ee\/?page_id=20808"},"modified":"2026-04-13T14:35:00","modified_gmt":"2026-04-13T11:35:00","slug":"kfc-midsummer-challenge-2026","status":"publish","type":"page","link":"https:\/\/kfc.ee\/en\/news\/kfc-midsummer-challenge-2026\/","title":{"rendered":"KFC Midsummer Challenge 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20808\" class=\"elementor elementor-20808\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3771f58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3771f58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26d4d1f\" data-id=\"26d4d1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec9d82c elementor--h-position-center elementor--v-position-middle elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"ec9d82c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay_speed&quot;:9000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInRight\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-22f944a swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"KFC_Su\u0308dasuve_Challenge_2026_2400x980_ENG\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b64f82e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b64f82e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a42bd67 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"a42bd67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-047d7c2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"047d7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:300,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kfc.ee\/en\/news\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12fa896\" data-id=\"12fa896\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2efe1 elementor-widget elementor-widget-heading\" data-id=\"1a2efe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The KFC Midsummer Challenge will take place in Pirita on July 26 \u2013 bigger than ever!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60fdbf elementor-widget elementor-widget-heading\" data-id=\"f60fdbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13.04.2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ceb23 elementor-widget elementor-widget-text-editor\" data-id=\"f3ceb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>This summer, KFC Estonia continues as the title sponsor of the KFC Midsummer Challenge, part of the \u00d6\u00f6jooks marathon event series, and invites everyone to Pirita on July 26. This marks the fourth year that KFC has been involved in this midsummer fitness event!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8293a9f elementor-widget elementor-widget-text-editor\" data-id=\"8293a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Until\u00a0<span style=\"text-decoration: underline;\">24 July 2026<\/span>,<\/strong> registration for the Midsummer Challenge is available with a special\u00a0<\/p><p style=\"font-weight: 400;\"><strong>30% KFC discount code:<\/strong> <strong><span style=\"text-decoration: underline;\">\u201c<b>KFC30PIRITA<\/b>\u00a0\u201d<\/span>. <\/strong><\/p><p style=\"font-weight: 400;\">Registration is open at\u00a0<strong><a href=\"http:\/\/www.\u00f6\u00f6jooks.ee\" target=\"_blank\" rel=\"noopener\">www.\u00f6\u00f6jooks.ee\u00a0<\/a><\/strong>until the event day or until all spots are filled.<\/p><p style=\"font-weight: 400;\">Payment via\u00a0Stebby\u00a0is also available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8f340 elementor-widget elementor-widget-text-editor\" data-id=\"ab8f340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Distances available this summer:<\/strong><\/p><ul style=\"font-weight: 400;\"><li><strong>10 km run<\/strong><\/li><li><strong>4 km run<\/strong><\/li><li><strong>Kids\u2019 race<\/strong><\/li><li><strong>NEW! Family run<\/strong><\/li><\/ul><p style=\"font-weight: 400;\">Participants can take part in the way that suits them best \u2013 running, walking, with a stroller, or Nordic walking. All distances can also be completed\u00a0<strong>virtually<\/strong>. More information and course descriptions are available on the \u00d6\u00f6jooks website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f1efd elementor-widget elementor-widget-text-editor\" data-id=\"92f1efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The\u00a0<strong>KFC Midsummer Challenge 2026 in Pirita<\/strong>\u00a0offers movement enthusiasts beautiful views of the sea and Tallinn Old Town. The start and finish areas are located in the same convenient beachside location, and interval starts will be used to avoid congestion on the course. The route runs along a seaside pedestrian and cycling path, without closing traffic.<\/p><p style=\"font-weight: 400;\"><strong>On-site entertainment will include:<\/strong><\/p><ul style=\"font-weight: 400;\"><li>An event host and the KFC mascot<\/li><li>Pre-start warm-ups and a MyFitness chill-out area<\/li><li>A free concert featuring\u00a0<strong>Inger<\/strong><\/li><li>A medal for all finishers and a KFC goodie bag<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4675e0 elementor-widget elementor-widget-text-editor\" data-id=\"d4675e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Be sure to follow\u00a0<strong>KFC\u2019s social media channels<\/strong>, as various challenges and prize games will take place both before the event and on-site as part of the Midsummer Challenge.<\/p><p style=\"font-weight: 400;\">To the delight of running fans, the\u00a0<strong>KFC Midsummer Challenge meal<\/strong>\u00a0is back on the KFC menu. It is available in all KFC restaurants across Estonia and in the\u00a0<strong>Wolt<\/strong>\u00a0food delivery app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d6eecd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6eecd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e276436\" data-id=\"e276436\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52ff597 elementor-widget elementor-widget-text-editor\" data-id=\"52ff597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The KFC Midsummer Challenge meal includes a:<\/p><ul><li style=\"font-weight: 400;\"><b>Twister tortilla, <\/b><\/li><li style=\"font-weight: 400;\"><b>two crispy chicken strips, coleslaw, <\/b><\/li><li style=\"font-weight: 400;\"><b>and a lemonade<\/b>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e56932d\" data-id=\"e56932d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a94450e elementor-widget elementor-widget-image\" data-id=\"a94450e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/kfc.ee\/wp-content\/uploads\/2024\/06\/KFC-Sudasuve-challenge-Kiosk.png\" class=\"elementor-animation-grow attachment-full size-full wp-image-15414\" alt=\"KFC Su\u0308dasuve challenge eine\" srcset=\"https:\/\/kfc.ee\/wp-content\/uploads\/2024\/06\/KFC-Sudasuve-challenge-Kiosk.png 512w, https:\/\/kfc.ee\/wp-content\/uploads\/2024\/06\/KFC-Sudasuve-challenge-Kiosk-300x300.png 300w, https:\/\/kfc.ee\/wp-content\/uploads\/2024\/06\/KFC-Sudasuve-challenge-Kiosk-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f75ab91 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f75ab91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed9488 elementor-widget elementor-widget-text-editor\" data-id=\"4ed9488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The KFC Midsummer Challenge is organized by\u00a0<b>Rakvere Marathon NGO<\/b>\u00a0in cooperation with the\u00a0<b>City of Tallinn<\/b>, the\u00a0<b>Pirita District Government<\/b>, and event partners. Official information channels are\u00a0<a href=\"http:\/\/www.\u00f6\u00f6jooks.ee\" target=\"_blank\" rel=\"noopener\"><b>www.\u00f6\u00f6jooks.ee<\/b><\/a>\u00a0and the\u00a0<b>Estonian \u00d6\u00f6jooks Facebook page<\/b>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e17273c elementor-widget elementor-widget-spacer\" data-id=\"e17273c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The KFC Midsummer Challenge will take place in Pirita on July 26 \u2013 bigger than ever! 13.04.2026 This summer, KFC Estonia continues as the title sponsor of the KFC Midsummer Challenge, part of the \u00d6\u00f6jooks marathon event series, and invites everyone to Pirita on July 26. This marks the fourth year that KFC has been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20809,"parent":9742,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-20808","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KFC Midsummer Challenge 2026 - KFC<\/title>\n<meta name=\"description\" content=\"The KFC Midsummer Challenge will take place in Pirita on July 26 \u2013 bigger than ever!This summer, KFC Estonia continues as the title sponsor of the KFC Midsummer Challenge, part of the \u00d6\u00f6jooks marathon event series, and invites everyone to Pirita on July 26. This marks the fourth year that KFC has been involved in this midsummer fitness event!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kfc.ee\/en\/news\/kfc-midsummer-challenge-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KFC Midsummer Challenge 2026 - KFC\" \/>\n<meta property=\"og:description\" content=\"The KFC Midsummer Challenge will take place in Pirita on July 26 \u2013 bigger than ever!This summer, KFC Estonia continues as the title sponsor of the KFC Midsummer Challenge, part of the \u00d6\u00f6jooks marathon event series, and invites everyone to Pirita on July 26. 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