Register for the KFC Midsummer Challenge movement event with a 20% discount!


We are delighted to announce that KFC Estonia is once again supporting the Ööjooks (Night Run) marathon series as the main sponsor for the KFC Midsummer Challenge, which will take place on July 14th in Pirita.

Being the main sponsor of the KFC Midsummer Challenge, we aim to inspire people to start running or walking and be more active. On-site, both young and old friends can cheer on the KFC mascot, and for those completing the 10 km distance, there will be encouragement at the KFC cheering point. The KFC Midsummer Challenge is a fantastic opportunity to enjoy the beautiful Pirita promenade, seaside views, and run alongside other running enthusiasts.

Follow our social media channels for exciting challenges and prize draws in collaboration with Artjom Savitski during the running event.

Whether you run, walk, or complete the distance with a stroller or walking sticks, registration is open until July 11, 2024, or until spots are filled. Until June 30, 2024, you can use the discount code “PIRITA20KFC” to receive a 20% discount when registering. More information and registration:  https://reg.öö

Polish your running shoes and see you on July 14th in Pirita!

In addition, KFC is also supporting eight other running events for the second year. These include: “Estonian Night Run – Rakvere”, “Open Water Estonia – Tallinn”, “Midsummer Challenge – Võsu”, “Open Water Estonia – Käsmu”, “Ülemiste Night run – Tallinn”, “Maardu City Run”, “Tallinn Run” and “Estonia night run – Winter” in Narva.

To encourage running enthusiasts, we’ve re-launched the popular KFC Midsummer Challenge meal to our menu, available at all KFC restaurants across Estonia and on the Wolt delivery app.

KFC Midsummer Challenge meal

KFC Midsummer Challenge meal includes a Twister tortilla, two crispy chicken strips, Coleslaw salad, and a lemonade.*

KFC Südasuve challenge eine

The KFC Midsummer Challenge is organized by MTÜ Rakvere Maraton in cooperation with the City of Tallinn, Pirita Municipality, and supporters.

The official information channels for the KFC Midsummer Challenge are: www.öö and the Estonian Night Run Facebook page.

* When ordering from the Wolt food app, we have replaced the lemonade with a bottled drink to avoid spillage. This is a great way to enjoy a refreshing beverage without any worries!

KFC Midsummer Challenge